Today organizations must sense changing  situations and respond to these rapidly. They must understand the impact of business events in real-time, compare these against various scenarios, make sound decisions and take actions to counter competitive threats. Churchill's Adaptive Enterprise is about reacting to these events proactively so organizations  can stay ahead of their competition and thrive. It is about leveraging today’s  emerging portal technologies, utilizing information, resources and people,  to facilitate better decision velocity and making, and increase individual  and team productivity.

Churchill's Adaptive Enterprise reaches back  into history to show how an organization under tremendous pressure built the equivalent of a modern day solution using the emerging  technologies of the day. In June 1940, after the fall of France, Winston Churchill was facing defeat. Not only did he have to stave off an imminent enemy invasion but he had to quickly turn the UK economy around. This meant focusing slender resources on the immediate threat, unifying a disparate peacetime economy and putting it onto a war footing so that it could sustain total economic warfare, and directing its output into military use.

The solution pulled the establishments and communities together into a federation working towards this common cause. It integrated disparate facilities and information to create a sophisticated early warning system and executive dashboard driven by events, and closely linked with the supply-chain.